ProgramS

Entrepreneurship & Innovation Management

  • Understand the meaning of entrepreneurship and innovation.
  • Understand the nature of entrepreneurial behavior and how to develop these behaviors in yourself and others
  • Articulate ideas, define problems and productize services

Digital Transformation

  • Gain key Building Blocks of Digital Transformation in business architecture
  • Apply best practice tools and methods in entrepreneurship and innovation management

Business Establishment & Financing

  • Be familiar with the funding sources available to new ventures in advanced economies and the process of raising money from early stage equity investors.

Business Model & Feasibility Analysis

  • Develop knowledge on how to assess business opportunities.
  • Acquire an in-depth understanding of what typically characterizes successes and failures for startups
  • Learn how to develop their business models, and manage feasibility of innovations.

Sales & Marketing

  • Develop a coherent understanding of marketing and sales strategies for entrepreneurs.
  • Initiate the planning of a customer centered marketing and sales strategy.
  • Maintain customer relationships.

Strategic Management

  • Acquire an in-depth understanding of what typically characterizes successes and failures for startups
  • Learn how to plan for projects, manage resources