ENTREPRENEURSHIP & INNOVATION
Understand the nature of entrepreneurial behavior and how to develop these behaviors in yourself and others Articulate ideas, define problems and productize services
Gain key Building Blocks of Digital Transformation in business architecture Apply best practice tools and methods in entrepreneurship and innovation management
BUSINESS ESTABLISHMENT & FINANCING
Be familiar with the funding sources available to new ventures in advanced economies and the process of raising money from early stage equity investors.
Develop knowledge on how to assess business opportunities. Acquire an in-depth understanding of what typically characterizes successes and failures for startups Learn how to develop their business models, and manage feasibility of innovations.
SALES & MARKETING
Develop a coherent understanding of marketing and sales strategies for entrepreneurs. Initiate the planning of a customer centered marketing and sales strategy. Maintain customer relationships.
Acquire an in-depth understanding of what typically characterizes successes and failures for startups Learn how to plan for projects, manage resources